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Zeszyt 2 (48) 2018 , DOI: 10.17306/J.JARD.2018.00407

Eugine Tafadzwa Maziriri, Miston Mapuranga

MODELING THE NEXUS BETWEEN ENTREPRENEURIAL MARKETING DIMENSIONS AND BUSINESS GROWTH AMONG SMALL AND MEDIUM AGRO-PROCESSING ENTERPRISES IN ZIMBABWE

Abstract:

This study aims to determine the relationship between
entrepreneurial marketing dimensions and business
growth among small and medium agro-processing enterprises
in Zimbabwe. The methodology involved a quantitative approach
to collecting and analyzing research data. The field
study was conducted in Bindura, Zimbabwe to collect research
data from 260 managers of agro-processing SMEs. Using
the SPSS 24 and AMOS 24 software, the Structural Equation
Modeling (SEM) procedure was performed to analyze the
research data. The study’s findings validate the assertion that
dimensions such as product innovation, entrepreneurial orientation,
risk-taking and resource leveraging are instrumental in
stimulating business growth among agro-processing SMEs
in Zimbabwe. A robust relationship was also found between
resource leveraging and business growth. Moreover, managerial
implications of the findings were discussed and limitations
and future research directions were indicated

Keywords: product innovation, entrepreneurial orientation; risk-taking, resource leveraging, business growth

PDF in in english Full text available in english in Adobe Acrobat format:
www.jard.edu.pl/vol48/issue2/art_18.pdf
http://dx.doi.org/10.17306/J.JARD.2018.00407
For citation:

MLA Maziriri, Eugine Tafadzwa, and Miston Mapuranga. "MODELING THE NEXUS BETWEEN ENTREPRENEURIAL MARKETING DIMENSIONS AND BUSINESS GROWTH AMONG SMALL AND MEDIUM AGRO-PROCESSING ENTERPRISES IN ZIMBABWE." J. Agribus. Rural Dev. 48.2 (2018): 153-163.
APA Eugine Tafadzwa Maziriri, Miston Mapuranga (2018). MODELING THE NEXUS BETWEEN ENTREPRENEURIAL MARKETING DIMENSIONS AND BUSINESS GROWTH AMONG SMALL AND MEDIUM AGRO-PROCESSING ENTERPRISES IN ZIMBABWE. J. Agribus. Rural Dev. 48 (2), 153-163
ISO 690 MAZIRIRI, Eugine Tafadzwa, MAPURANGA, Miston. MODELING THE NEXUS BETWEEN ENTREPRENEURIAL MARKETING DIMENSIONS AND BUSINESS GROWTH AMONG SMALL AND MEDIUM AGRO-PROCESSING ENTERPRISES IN ZIMBABWE. J. Agribus. Rural Dev., 2018, 48.2: 153-163.
Corresponding address:
MBA Eugine Tafadzwa Maziriri, School of Economic and Business Sciences, University of the Witwatersrand, Johannesburg. Private Bag 3, WITS, 2050, South Africa,
Authors email:
eugine.maziriri@wits.ac.za

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