Full text available in polish in Adobe Acrobat format:
Grażyna Adamczyk, Szymon Tarant, Anna Trębacz
Consumer behaviour on liquid milk market
Zachowania konsumentów na rynku mleka spożywczego
Abstract: . Results of consumer researches showed that milk is still a very popular and invaluable component of food model of Polish consumer. Only the consumer preferences were changing in relation to sort of milk, the form of its package or place of buying and quantity of buying. The main objective of this paper was to show selected aspects of consumer behaviors associated with liquid milk on the instance of Poznań city households.
Keywords: liquid milk, consumption, preferences, consumer behaviours
For citation: 2002 Zachowania konsumentów na rynku mleka spożywczego. . Rocz. AR Pozn. 343,Ekonomia 1: 43 - 52;