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Zeszyt 4 (46) 2017 , DOI: 10.17306/J.JARD.2017.00343

Iwona Kowalczuk, Jerzy Gębski, Katarzyna Milewska

CONSUMERS’ ATTITUDES TOWARDS NOVEL FOODS AS ILLUSTRATED BY THE EXAMPLE OF ETHNIC FOOD

Abstract:

The purpose of this study was to investigate the
consumers’ attitudes towards selected ethnic cuisines. Accordingly,
a quantitative assessment (based on a survey questionnaire)
and a qualitative assessment (FGI) were carried
out. The quantitative assessment was conducted with 500 respondents
selected using quota-sampling, taking their gender
and age into consideration. This allowed to determine the frequency
of eating selected ethnic cuisines (Japanese, Chinese,
Mexican and American), hear the respondents’ opinions on
the characteristics of specific cuisines, and develop the profiles
of consumers moderately or strongly interested in the
consumption of the relevant products (referred to as “light users”
and “heavy users”). In 2016, focus group interviews were
conducted with the two consumer groups (2 interviews for
each cuisine). As a result, the interviews provided information
about the respondents’ motivation to eat ethnic food, their
views on the market offering and sources of information about
this type of products. Also, it enabled outlining the image of
ethnic meal eaters. As shown by this study, Polish consumers
differ in their interest in ethnic food which is driven by product
availability, moderate prices and access to information.
Also, differences were discovered in their attitudes towards
specific cuisines, depending on the demographic, economic
and social characteristics of the respondents.

Słowa kluczowe: novel foods, ethnic foods, consumer attitudes

PDF in angielskim Publikacja w języku angielskim w formacie Adobe Acrobat:
www.jard.edu.pl/tom46/zeszyt4/art_78.pdf
http://dx.doi.org/10.17306/J.JARD.2017.00343
Zapis do cytowania:

MLA Kowalczuk, Iwona, et al. "CONSUMERS’ ATTITUDES TOWARDS NOVEL FOODS AS ILLUSTRATED BY THE EXAMPLE OF ETHNIC FOOD." J. Agribus. Rural Dev. 46.4 (2017): 795-803.
APA Iwona Kowalczuk, Jerzy Gębski, Katarzyna Milewska (2017). CONSUMERS’ ATTITUDES TOWARDS NOVEL FOODS AS ILLUSTRATED BY THE EXAMPLE OF ETHNIC FOOD. J. Agribus. Rural Dev. 46 (4), 795-803
ISO 690 KOWALCZUK, Iwona, GęBSKI, Jerzy, MILEWSKA, Katarzyna. CONSUMERS’ ATTITUDES TOWARDS NOVEL FOODS AS ILLUSTRATED BY THE EXAMPLE OF ETHNIC FOOD. J. Agribus. Rural Dev., 2017, 46.4: 795-803.
Adres do korespondencji:
dr hab. Iwona Kowalczuk, Department of Organization and Consumption Economics, Warsaw University of Life Sciences – SGGW, Nowoursynowska 159C St., 02-776 Warszawa, Poland,
Email do korespondencji:
iwona_kowalczuk@sggw.pl

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