Autorzy: Julian Wawrzyniak, Karolina Jąder, Günter Schade, Detmar Leitow
Tytuł: Nastawienia i zachowania konsumentów wobec produktów regionalnych - wyniki badań empirycznych w Niemczech i w Polsce
Title: Consumers? attitudes and behaviour in relation to regional products - results of empirical research in Germany and Poland
Abstract: The paper presents the importance of regional origin of food products and its application in offensive strategies. The presumed incompatibility of consumers? attitude and their actual behaviour when purchasing regional products was investigated and also the importance of regional origin of food products for consumers? behaviour in Poznań and Berlin was compared.
Słowa kluczowe: theory of attitude, consumers? behaviour, region of origin, regional products, readiness to pay a higher price
Do cytowania: , 2005. Consumers? attitudes and behaviour in relation to regional products - results of empirical research in Germany and Poland. Rocz. AR Pozn. 367,Ekonomia 4: 145 - 156;