Autorzy: Grażyna Adamczyk, Szymon Tarant, Anna Trębacz
Tytuł: Zachowania konsumentów na rynku mleka spożywczego
Title: Consumer behaviour on liquid milk market
Abstract: . Results of consumer researches showed that milk is still a very popular and invaluable component of food model of Polish consumer. Only the consumer preferences were changing in relation to sort of milk, the form of its package or place of buying and quantity of buying. The main objective of this paper was to show selected aspects of consumer behaviors associated with liquid milk on the instance of Poznań city households.
Słowa kluczowe: liquid milk, consumption, preferences, consumer behaviours
Do cytowania: , 2002. Consumer behaviour on liquid milk market. Rocz. AR Pozn. 343,Ekonomia 1: 43 - 52;